High bounce rates and a low number of visitors – unfortunately, this is all too common a complaint, especially among small businesses. 

Have you ever asked yourself why your web page isn’t getting as much organic traffic as you expect it to?

The most likely reason is a lack of valuable and engaging content. Therefore, you should provide good and unique content that fits the interest of your target audience to ensure that your website gets constant and recurring traffic.

Website content is a mix of written copy, visuals and video or audio elements. The skill is to find the right balance of all of these elements, to make your website stand out.

In the following article, we’re going to tell you everything you need to know to turn your website into an indispensable place for customers, partners, applicants and all other audiences. 

What Is Website Content?

Website content includes all of the content elements, which are presented on your web pages. This can contain texts, images, videos and audio formats in any style or form.

The question is, what contents make up a good website? What’s more, why should you care? 

Well, one reason is that, according to Sweor, 75% of consumers judge a company’s credibility by the design of its website – and website design is nothing more than a combination of website content. 

Just how you combine all the elements of your website, to make a strong impression, depends on your goals and your target audience. Every section of a website has different rules and requires a different approach to what content is on it. We are going to cover this in more detail in the following sections. 

Furthermore, website content cannot be regarded in isolation, you need to keep technical limitations in mind. A website needs to be user-friendly to encourage visitors. If too many photos or videos slow down the web page, this could deter people from coming back.

So, all of these details need to be considered when you create your own website content. Remember, a web page is not a stand-alone project, but contains many sections, each of which calls for a unique approach. If you are a company, your website content also needs to be part of your organization’s overall content governance plan. 

What Is the Content of a Good Website – Overview of Website Sections

What does a website contain? As you can see from the following list, a website comprises several sections, all of which pursue different goals and need separate strategies.

Eight common website sections

Homepage

Your homepage can be compared with the cover page of a CV. It summarizes all the important information you want your audience to know and leads to a call to action.

After having looked at your homepage, its visitors should have an idea about:

• What your business is about: With one look, people should get an idea of what your business sells. This should be done through strategic images, instead of long copy, as 79% of all web page visitors don’t read, but scan, the site. 
• What your products and services are: Most homepages put their products in the spotlight. Rotating banners of striking images of your main products are a good way to show your customers what you offer.
• What your call to action is: You should guide your visitors to where to go, from your homepage. Often, banners of the main products include a text stating “learn more” or “buy”.

Keep in mind that a clear and intuitive presentation is the key to success. Use your headline to add links to your product ranges and use the bottom part of the screen to add more company-specific information, such as a link to the “About us” section.